[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dorton.cz\/bude-gdpr-ale-stacit\/#Article","mainEntityOfPage":"https:\/\/www.dorton.cz\/bude-gdpr-ale-stacit\/","headline":"Bude GDPR ale sta\u010dit?","name":"Bude GDPR ale sta\u010dit?","description":"General Data protection regulation, kter\u00e1 vstoup\u00ed v\u00a0platnost na ja\u0159e, by m\u011bla radik\u00e1ln\u011b zm\u011bnit cel\u00fd byznys, kter\u00fd se nyn\u00ed odehr\u00e1v\u00e1 bez na\u0161eho v\u011bdom\u00ed s\u00a0na\u0161imi \u00fadaji. Samoz\u0159ejm\u011b, \u017ee spot\u0159ebiteli takov\u00fd obchod nijak neubl\u00ed\u017e\u00ed, p\u0159ece jen v\u011bt\u0161inou zcela dobrovoln\u011b d\u00e1v\u00e1me souhlas se zpracov\u00e1n\u00edm na\u0161ich osobn\u00edch \u00fadaj\u016f. Jak\u00e1 je […]","datePublished":"2025-03-01","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.dorton.cz\/author\/#Person","name":"","url":"https:\/\/www.dorton.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/06473a178d94fb830b46e277369729e9534f2612e261ec2f1ee96b672ef473e2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06473a178d94fb830b46e277369729e9534f2612e261ec2f1ee96b672ef473e2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dorton.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dorton.cz\/wp-content\/uploads\/img_a311598_w2176_t1522429654.jpg","url":"https:\/\/www.dorton.cz\/wp-content\/uploads\/img_a311598_w2176_t1522429654.jpg","height":0,"width":0},"url":"https:\/\/www.dorton.cz\/bude-gdpr-ale-stacit\/","wordCount":412,"articleBody":"General Data protection regulation, kter\u00e1 vstoup\u00ed v\u00a0platnost na ja\u0159e, by m\u011bla radik\u00e1ln\u011b zm\u011bnit cel\u00fd byznys, kter\u00fd se nyn\u00ed odehr\u00e1v\u00e1 bez na\u0161eho v\u011bdom\u00ed s\u00a0na\u0161imi \u00fadaji. Samoz\u0159ejm\u011b, \u017ee spot\u0159ebiteli takov\u00fd obchod nijak neubl\u00ed\u017e\u00ed, p\u0159ece jen v\u011bt\u0161inou zcela dobrovoln\u011b d\u00e1v\u00e1me souhlas se zpracov\u00e1n\u00edm na\u0161ich osobn\u00edch \u00fadaj\u016f. Jak\u00e1 je ale hodnota pr\u00e1v\u011b va\u0161ich \u00fadaj\u016f, se kter\u00fdmi se obchoduje?\u00a0\tInternetov\u00e1 ochrana nesta\u010d\u00ed na spot\u0159ebitelovu v\u016fliA\u0165 u\u017e je to datum narozen\u00ed, pohlav\u00ed, jm\u00e9no, \u010d\u00edslo, email nebo nap\u0159\u00edklad informace o va\u0161\u00ed o sob\u011b, v\u00e1\u0161 rodinn\u00fd stav, zdravotn\u00ed, majetkov\u00fd stav nebo nap\u0159\u00edklad tak\u00e9 to, jestli \u010dek\u00e1te potomka. V\u0161echny tyto informace zvedaj\u00ed \u201ehodnotu\u201c va\u0161ich dat, proto\u017ee se \u010d\u00edm d\u00e1l v\u00edce st\u00e1v\u00e1te zaj\u00edmav\u011bj\u0161\u00edmi pro marketingov\u00e9 a reklamn\u00ed spole\u010dnosti.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 V\u0161e se to\u010d\u00ed okolo reklamy, a\u0165 u\u017e chceme nebo ne. I jen pouh\u00e9 zhl\u00e9dnut\u00ed reklamy se hodnot\u00ed jako plus, zvl\u00e1\u0161t\u011b pokud za ni dost\u00e1v\u00e1te pen\u00edze. Reklama, to je hnac\u00ed motor kapitalistick\u00e9 ekonomiky a \u010dasto pro reklamu ob\u011btujeme i ten kousek soukrom\u00ed, kter\u00fd n\u00e1m zbyl, zvl\u00e1\u0161t\u011b, pokud m\u00e1me mo\u017enost se na takov\u00e9 reklam\u011b pod\u00edlet a tr\u017eit z\u00a0n\u00ed n\u011bjak\u00e9 ty pen\u00edze.\u00a0\tZodpov\u011bdnost spot\u0159ebitele?GDPR v\u0161ak neochr\u00e1n\u00ed ty spot\u0159ebitele, kte\u0159\u00ed ud\u011bl\u00ed se zpracov\u00e1n\u00edm souhlas. Tedy pokud se sami spot\u0159ebitel\u00e9 neza\u010dnou zaj\u00edmat o to, co v\u0161echno jde o nich online zjistit a jak se vlastn\u011b maj\u00ed na internetu jako takov\u00e9m chovat, bude cel\u00e1 regulace k\u00a0ni\u010demu. Ochr\u00e1n\u00ed data t\u011bch, kte\u0159\u00ed k\u00a0ni\u010demu souhlas nedali a jsou n\u011bjak\u00fdm tich\u00fdm objektem obchod\u016f na internetu. Av\u0161ak st\u00e1le je d\u016fle\u017eit\u00e9, \u017ee spot\u0159ebitel m\u016f\u017ee s\u00a0takov\u00fdm zpracov\u00e1n\u00edm v\u017edy d\u00e1t souhlas, by\u0165 je takov\u00fd souhlas sp\u00ed\u0161e letm\u00fdm kliknut\u00edm vedle. Ani v\u0161emocn\u00e1 regulace tak spot\u0159ebitele neuchr\u00e1n\u00ed p\u0159ed sebou sam\u00fdm.\u00a0\tPokuty, sankce a opat\u0159en\u00edJednotlivci \u010di pr\u00e1vnick\u00e9 osoby, kter\u00e9 by poru\u0161ili GDPR, \u010dek\u00e1 pokuta a\u017e do v\u00fd\u0161e 20 milionu korun nebo 4 % z\u00a0ro\u010dn\u00edho obratu, co\u017e zas\u00e1hne i velk\u00e9 giganty. Pr\u00e1v\u011b kv\u016fli tomu \u010dekejte v\u00a0nejbli\u017e\u0161\u00edch m\u011bs\u00edc\u00edch na obrovsk\u00fd spam, kter\u00fd v\u00e1s jen tak nepust\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Bude GDPR ale sta\u010dit?","item":"https:\/\/www.dorton.cz\/bude-gdpr-ale-stacit\/#breadcrumbitem"}]}]